to use TWINS™ Magazine and TwinsMagazine.com
Online for Your Advertising Message
1. TWINS™Magazine—and TwinsMagazine.com Online—delivers a highly targeted niche of big-time buyers of products.
2. TWINS™ is the ONLY consumer publication that reaches these readers. They have no time for other parenting publications. They reach for information specific to their lives and their needs. Most of these parents read TWINS™ only and spend an average of 1.4 hours reading each issue.
3. Total readership is very high, and Cost Per Thousand readers (CPM) is low. Total readership of every issue, including pass-along, is estimated at 135,000. Many twins clubs subscribe to TWINS™ for their members.
4. High average household income: Over $80,000 a year per family.
5. Highly-educated audience: 68% have college degrees, and many have done post-graduate work.
6. Prime purchasing period of reader's lives: They're either about to have twins (or more) or they've recently had twins (or more). They're in the spending mode NOW!
7. TWINS™ readers are Big Spenders: These families are estimated to spend more than $15,000 a year on their twins for food, clothing and other products each year for the first 2 or 3 years of their twins' lives.
8. Highly-motivated audience: More than 50% have purchased products in the last year based on what they read or saw in TWINS™ Magazine. More than 68% used mail order and online services in the last 12 months. Their average purchase was over $250.
9. Best possible advertising environment: TWINS™ is highly credible among its readers, and it is highly respected for its authority. Readers act on what they see and read in TWINS™. There's no better place for your message to be seen.
10. You'll DOUBLE your benefit by advertising in TWINS™ and using TwinsMagazine.com Online.
Advertising Information
Christa D. Reed, Publisher/Editor-in-Chief TWINS™ Magazine and TwinsMagazine.com Toll-Free (888) 558-9467
Magazine
About TWINS
